Tuesday, September 07, 2010
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Welcome to Granicrete...

As Frequently Seen on TV

ABC's Extreme Makeover : Home Edition
TLC's Flip That House
NBC's Welcome Home
HGTV's Designed to Sell
A&E's Flip This House

Our Story

Founded in April 2006, Granicrete International has grown to become the nation’s largest decorative finishes network. With over 70 independent wholesale distributors with training centers serving thousands of independent installers, our goal to provide the consumer with “Affordably Elegant Surfaces” is definitely being achieved.

In our recent strategic alliance with Aurastone, our companies have combined the successes behind the decorative concrete and faux finishing industries and have now merged the strengths of both for what is the future market called the Decorative Finishes with a “twist.”
We have been able to remove the complexities that have hampered the success of installers. The steps for installation and the techniques for artistic elements have been historically burdening both for time and for talent. Through the advancements and refining of products, the simplifying for the installation processes, and the fine-tuning of our proven training techniques, independent installers at all skill levels are achieving unimagined success. Such success has even carried over to the Do-It-Yourself market where novices are turning out incredible looks for their home projects!   
We believe in the old fashioned spirit of entrepreneurship and independence. This is the foundation for success of any great country. We are committed to helping today’s entrepreneurs achieve personal and financial dreams through their very own installation and/or wholesale distribution businesses.
We believe dreams do come true! We see it daily in the stories and testimonies from our family of customers and from their consumers. We are honored that you are looking to us to make your dream come true.
You too make the right choice of the future by choosing Granicrete and Aurastone!

Our Mission

Granicrete's mission is to globally support wholesalers and professional installers with financially rewarding opportunities through progressive technologies in our highly innovative surfacing systems.


Our Culture

Honor God as witnessed by our genuine teamwork and commitment to serving others.

Respect, courtesy, and encouragement are our culture.

We employ only those who are truly caring, dependable, ethical, trustworthy and self-disciplined.

We believe having the right team members in their best roles is a must.

We operate in an enjoyable atmosphere of friendly workplace relationships.

We support team member growth and personal development.

We reward our team by recognizing the importance of individual and group performance.

We want all team members to complete each day edified in their accomplishments and contributions.


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